
HER2.0
A leveled-up poster campaign generating excitement for the next generation of HER2 treatment from Jazz Pharmaceuticals.
INNOVATION BEYOND BREAST CANCER
The HER2 receptor is one of the most widely accepted targets for treatment, but only in breast cancer. For more insidious stomach cancers, these drugs have fallen short. The lack of innovation has meant a great loss of hope. Until now.
Awards +
RECOGNITION
AD AGE — BRONZE
2024
MM+M AWARDS — SILVER
2024
CLIO HEALTH — BRONZE
2024
NEWYORKFESTIVALS® — 3 SILVERS
2024
THE CREATIVE FLOOR — 3 AWARDS
CANNES LIONS — SHORTLIST
2024
2024
D&AD — SHORTLIST
2024